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🏮 Matsuyama Haru Matsuri

松山春まつり

Matsuyama, Ehime (Shiroyama Park) · Every year in early April

Traditional performing arts

206 days to go
Rooms around Matsuyama, Ehime fill up while the festival is on.

The Matsuyama Spring Festival (Oshiro Matsuri), organized by the Matsuyama Junior Chamber of Commerce and Industry, is one of Ehime Prefecture's largest spring festivals and has been held since 1967. In 2026, it will take place over two days, April 4 and 5, around Shiroyama Park and Horinouchi. The Daimyo Warrior Procession, the core of the festival, features citizens dressed as princesses, castle lords, and daimyo warriors parading through the streets, offering a sense of Matsuyama's castle town history. In recent years, Seiko Kitagawa has taken on the role of general producer, working on staging that can be enjoyed across generations and nationalities, as well as multilingual information distribution. The venue also hosts a citizens' parade, a food festival, snag golf, a tuna filleting show, and many other events at the same time, making for two days that blend the region's history and culture with contemporary entertainment.

Getting there

About 10 minutes by city tram from JR Matsuyama Station, get off at Okaido or Kencho-mae, then about 5 minutes on foot. By bus, about 15 minutes from Matsuyama Station front on the route bound for Okaido. For parking, use nearby paid parking lots.